Why get professional color, and why ask for Goldwell?

Great hair color is in an art. So, get out of the box and into the hands of an artist!

Look at your hair in the mirror. Analyze the undertones of your natural hair color and the condition of the hair. Now ask yourself exactly what it will take for you to become a flaxen blonde, fiery redhead, or toffee-toned brunette within the next hour. Answer: a Goldwell trained haircare professional, otherwise known as an Artist.

When you get your hair colored by a Goldwell trained haircare professional, you get shimmering, long-lasting hair color that looks terrific with your skin tone and eye color. Plus, you'll enjoy healthy, shiny locks that are more manageable than ever.r

In the hands of an Artist, you can get:

• A custom shade created just for you. No one else in the world will have your exact hair color when your Goldwell colorist customizes a color formula and determines exactly how it will look when applied over the color you have now. Want your color a tad lighter? A bit less red? Incredibly caramelized? Colorists can do it. Highlights just where you want them. Colorists are trained in all the newest techniques, from baliage hair painting to tone-on-tone foiling. Not only can they give you the exact shade of highlights you want; they can position them right where you want them and adjust the size to create everything from shimmering micro-lights to bold color-chunks.
  
  
• Hair color that makes your cut look better. Instead of a hairdo, you'll enjoy a total hair design when a colorist applies color to enhance your haircut and even your hair's natural movement.
  
  
• Natural-looking, long-lasting gray coverage. Gray isn't like pigmented hair; it's coarser, thicker and harder to cover up. Not only can a Goldwell professional make gray go away, they can make your new color look entirely natural, shiny, healthy and youthful.
  
  
• High-fashion color without the worry. If you like the idea of changing your color frequently or want an exciting "better than nature" shade, colorists can create revved-up reds, butterscotch blondes and even hot pink-if you want it. And they can do it gently, without leaving your hair dry or damaged.

For the color of your dreams, go to a professional salon. Because there are some things you shouldn't try at home...